At ValueOptim we are building an entrepreneurial culture to reflect: innovation, achievement orientation and caring. Innovation is manifested by willing to break the traditions and rules that hinders provide customized solutions to our customers and not work in the one size shoe fits all. Achievement is manifested by a willingness to take on challenging goals, to stretch ourselves, and to be tough but fair while competing in the market. Caring is manifested in mutual respect, openness, and transparency in our dealings– both with our customers and all the associates in the company.